UCL School of Management is delighted to welcome Paolo Aversa, Bayes Business School, to host a research seminar discussing ‘How does the adoption of a sustainable value proposition progressively influence the structure of an ecosystem?’
The growing adoption of sustainable value propositions (SVPs) in ecosystems brings new challenges to orchestrators, which often need to reshape the ecosystem structure to engage with increasingly heterogeneous stakeholders. Yet, it is unclear how this complex alignment occurs. This study investigates the emergence of the Formula E ecosystem to show how the adoption of a SVP progressively influences the ecosystem structure. We advance a four-phase process detailing the pattern by which changes in the ecosystem governance progressively shape the business model and the technology. We highlight how the orchestrators resolve the critical trade-off between financial sustainability and radical innovation by initially adopting innovative ecosystem structures that attract diverse stakeholders, but later-on reconverging towards traditional structures in order to deliver upon their SVP.