UCL School of Management

Sruthi Thatchenkery

Lecturer (assistant professor)
Phone number
(0)20 3108 6044
(internal 56044)
Office location
Level 38, 1 Canada Square
Rm W2


Sruthi Thatchenkery is an Assistant Professor of Strategy and Entrepreneurship in the School of Management. She received her PhD in Management Science and Engineering from Stanford University.

Her research sits at the intersection of competition and innovation, with a particular focus on networks of competitors and the ensuing effects on product development. In a related stream of research, she examines how firms can best learn from their external environment. 

Sruthi’s work has been published in Academy of Management Journal. She was the winner of the Wiley Blackwell Outstanding Dissertation Award from the Strategic Management Division of the Academy of Management, a finalist for the Technology & Innovation Management Dissertation Award from the Academy of Management, and a runner-up for the Industry Studies Association Dissertation Award.

Prior to her academic career, Sruthi worked in economic consulting in Washington DC, specializing in antitrust and intellectual property litigation. 


Sruthi’s current research examines what drives executives to pay attention to some competitors while seemingly ignoring others. She has a particular interest in attention to “fringe” competitors, i.e. competitors that are generally ignored by other firms but may eventually grow into competitive threats. She also examines the implications of attending to different types of competitors for software firm innovation. 

Research projects

Competition networks and firm performance

This project examines how managers' subjective perceptions of competition influence firm outcomes such as product innovation.
Selected publications
Thatchenkery, S., & Katila, R. (2021). Seeing what others miss: A competition network lens on product innovation. Organization Science. doi:10.1287/orsc.2021.1430 [link]
Katila, R., Thatchenkery, S., Christensen, M., & Zenios, S. (2017). Is There a Doctor in the House? Expert Product Users, Organizational Roles, and Innovation. Academy of Management Journal. doi:10.5465/amj.2014.1112 [link]