UCL School of Management

Agile Software Engineering


David Alderton


Thursday, 19 November 2020

How do companies market the latest software products and generate “hype” surrounding the product pre-launch?

What we will cover

A discussion on how companies bring software products to market, the strengths and weaknesses of different approaches and how to navigate the “hype” surrounding the “latest and greatest”!

Session times

Type of event  Date and Time 
Online  Thursday 19 November at 11:00 - 12:30
In-person Thursday 19 November at 13:00 - 14:30
In-person Thursday 19 November at 15:00 - 16:30

Reserve your place today!

Due to social distancing regulations and UCL policy spaces are limited for in-person events. Places will be allocated on a first-come-first-serve basis, so register early to avoid disappointment. 

Please check your email and the UCL School of Management Moodle site for further information and registration links if they do not appear on this page. 

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Open to
MSc Business Analytics
MSc Finance
MSc Management
Last updated Monday, 2 November 2020