UCL School of Management

Behavioural Economics: Theory and Applications


Wei Miao


Wednesday, 11 November 2020

What is Behavioural Economics and why is it important? 

What we will cover

You may have read or heard of the best-selling books Nudge and Misbehaving. The author, Richard Thaler, was awarded the Nobel Prize in Economics for his contributions to behavioural economics. Behavioural economics critically challenges the homo economicus assumption widely used in modern economics and investigates the impact of psychological, cognitive, and social factors on the decisions of economic agents. This enrichment session aims to provide interested students with a general introduction to behavioural economics, including its theories and applications in the industry.

Session times

Type of event  Date and Time 
In-person Wednesday 11 November at 11:00 - 12:30

Reserve your place today! 

Due to social distancing regulations and UCL policy spaces are limited for in-person events. Places will be allocated on a first-come-first-serve basis, so register early to avoid disappointment. 

Please check your email and The UCL School of Management Moodle site for further information and registration links if they do not appear on this page. 

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Open to
MSc Business Analytics
MSc Finance
MSc Management
Last updated Monday, 2 November 2020