UCL School of Management

A Brief Introduction to Social Media Marketing


Magda Hercheui


Friday, 13 November 2020

Why is social media an important marketing tool for businesses?

What we will cover

In this activity, you are going to have a short introduction to key concepts related to digital marketing using social media. We are going to learn two frameworks which can guide your perspective on social media marketing. We are also going to discuss viral marketing characteristics, a key point of social media marketing.

Session times

Type of event  Date and Time 
In-person Friday 13 November at 13:00 - 14:30
In-person Friday 13 November at 15:00 - 16:30
Online Friday 13 November at 17:00 - 18:30

Reserve your place today! 

Due to social distancing regulations and UCL policy spaces are limited for in-person events. Places will be allocated on a first-come-first-serve basis, so register early to avoid disappointment. 

Please check your email and the UCL School of Management Moodle site for further information and registration links if they do not appear on this page. 

Being safe on Campus

The safety of the UCL School of Management community is paramount, so please take some time to watch this short video to learn how we are working hard to keep you safe on campus.

Open to
MSc Business Analytics
MSc Finance
MSc Management
Last updated Friday, 30 October 2020