UCL School of Management

Institutions and non-marketing strategies (part I)


Davide Ravasi


Monday, 16 November 2020

What is the Institutional Landscape and how do companies navigate it?

What we will cover

This session draws on research in cultural sociology and economic sociology to understand the broader system of formal and informal norms and expectations within which firms operate. For firms like Facebook, Uber, or Airbnb, long-term growth may depend less on their competitive strategies than on their capacity to persuade political authorities, courts of law, local communities and/or the public opinion that their profitable business models are socially acceptable or even desirable. In this session, we will introduce concepts that will help us better understand the controversies surrounding these firms and the strategies that they adopt to shelter themselves from institutional pressures. 

Session times

Type of event  Date and Time 
In-person Monday 16 November at 11:00 - 12:30
Online Monday 16 November at 13:00 - 14:30

Due to social distancing regulations and UCL policy spaces are limited for in-person events. Places will be allocated on a first-come-first-serve basis, so register early to avoid disappointment. 

Reserve your place today! 

Please check your email and the UCL School of Management Moodle site for further information and registration links if they do not appear on this page. 

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Open to
MSc Business Analytics
MSc Finance
MSc Management
Last updated Wednesday, 11 November 2020