UCL School of Management

Marketing: Art or Science?


Yongdong Liu


Monday, 9 November 2020

Why is it important to have an understanding of how science and data be used to inform your marketing strategy?

What we will cover

During this session, we will analyse various marketing cases, which demonstrate that marketing has a very solid “science” perspective and if partnered with quantitative methods, marketing could become more effective.

Session times

Type of event  Date and Time 
In-person Monday 09 November at 11:00 - 12:30 
In-person Monday 09 November at 13:00 - 14:30

Reserve your place today! 

Due to social distancing regulations and UCL policy spaces are limited for in-person events. Places will be allocated on a first-come-first-serve basis, so register early to avoid disappointment. 

Please check your email and The UCL School of Management Moodle site for further information and registration links if they do not appear on this page. 

Being safe on Campus

The safety of the UCL School of Management community is paramount, so please take some time to watch this short video to learn how we are working hard to keep you safe on campus.

Open to
MSc Business Analytics
MSc Finance
MSc Management
Last updated Friday, 30 October 2020