We are excited to announce the Winners and Runners-Up of the third Digital Strategy & Transformation Awards led by Associate Professor Dr Rikke Duus. During the first 6 weeks of the term, IMB students on the module MSIN0051 Digital Strategy & Transformation worked in digital consultancy teams to analyse and evaluate a chosen organisation’s performance, key challenges, and new opportunities. Based on their analysis, the 30 teams proposed relevant and impactful digital transformation solutions for accelerated digital value creation.
The project helps to prepare students for the future of work where having an understanding of how to design, develop and execute digital strategies is critical. Alongside the ability of using analytical tools to systematically analyse and assess the chosen organisations, students also acquire a wide range of digital skills and competences. Team do not submit their project in a traditional document/PDF format, but instead create their own interactive websites that contain their research, application of analytical tools, multimedia content, app prototypes, video insights and data visualisations. This helps to bring the teams’ work to life and makes it shareable with current and future employers and other relevant individuals.
Week-by-week, teams applied business-related analytical frameworks to assess and evaluate the innovation drive of their chosen organisation, as well as the dynamics of the competitive landscape, shifts in consumer trends and ‘white space’ opportunities to digitally accelerate the organisation’s ability to compete and create value for customers and other key stakeholders.
This year, teams have developed digital transformation solutions for a wide range of organisations, including Waitrose, Savills, Transport for London, TV License, DFS and many more.
The Digital Strategy & Transformation Awards are given out in two categories:
- Most Viable Digital Transformation Solution
- Most Impactful Digital Multimedia Presentation
Again this year it was challenging for the teaching team to decide the Winners and Runners-up. However, after careful consideration and deliberation, a few submissions were selected as Winners and Runners-up in the above categories.
These projects demonstrated a strong ability to analyse and assess their organisations’ performance using extensive primary and secondary data, an in-depth understanding of the organisations’ external environment, as well as key trends and changes in consumer behaviours. Drawing on this insight, the teams were able to propose digital transformation initiatives which are likely, if implemented, to drive significant value for the organisations and improve their ability to compete in their relevant markets. These teams also showcased their ability to present their projects innovatively and creatively using digital tools and platforms.
Special thanks to Teaching Assistants Brian Andrews and Katie Davies for supporting and guiding the teams on their digital transformation projects during the term.
Many congratulations to all the Winning and Runners-Up Teams!
MOST VIABLE DIGITAL TRANSFORMATION SOLUTION
Winning Team: Most Viable Digital Transformation Solution
Fei Mo, Xueyan wang, Xinrong XU, Xiyue Zhang and Jiaying Zhu
Organisation: Haleon
Runner-Up: Most Viable Digital Transformation Solution
Oli Barnes, Weronika Gruszczynska, Alex Rusu, Emma Templeton-Knight and Andrew Wong
Organisation: Big Yellow Storage
Runner-Up: Most Viable Digital Transformation Solution
Shengtong Deng, Bowen Liu, Runzhe Wang, Louis Zhang and Jack Peng
Organisation: TV License
Most Impactful Digital Multimedia Presentation
Winning Team: Most Impactful Digital Multimedia Presentation
Waleed Aslam, Isabella Virginia Romei Grant, Hamzah Qazi, Nura Seteha And Robin Sood
Organisation: Transport for London
Runner-Up: Most Impactful Digital Multimedia Presentation
Shengtong Deng, Bowen Liu, Runzhe Wang, Louis Zhang and Jack Peng
Organisation: TV License
Runner-Up: Most Impactful Digital Multimedia Presentation
Alvin Chui, Mary Connolly, Dilan Kolcak, Abhir Joshi and Jake Valentino Osorio Acevedo
Organisation: Savills
Runner-Up: Most Impactful Digital Multimedia Presentation
Diana Costa Figueiredo, Jessica Chander, Hasan Habib, Newar Said and Adrian Khan
Organisation: Waitrose
