We are proud to announce the recipients of the second Singhal Awards, selected by UCL School of Management Programme Directors Andrew Whiter and Maya Cara: Tisha Pruthi from the BSc Information Management for Business programme and Lina Kalai from the BSc/MSci Management Science programme. Established in 2024 by UCL School of Management alumni and brothers Udit and Suchet Singhal, the awards recognise and celebrate exceptional undergraduate students.
Tisha Pruthi is the latest BSc Information Management for Business (IMB) student to receive the Singhal Award, which honours exceptional academic achievement and significant contributions to the programme, UCL, enterprise, and society. Graduating with First Class Honours, Tisha’s final year enterprise project was commended for its innovation and social impact. Tisha is the founder of Chikaag, a six-figure personalised jewellery brand launched from just £200 of saved pocket money.
Her entrepreneurial journey has been widely recognised, with features in The Sun, Daily Record, Birmingham Live, Wales Online, and other national media outlets. She also created an MVP for Aurivida, a line of anxiety-relief jewellery developed in collaboration with clinicians and users. Tisha served as President of the UCL Fashion Business Society for two years, transforming it from near-inactive to a thriving community through strategic restructuring, inclusive programming, and a fourfold increase in paid membership.
Tisha was a core committee member of the Young India Dialogue Team, co-organising two major events at UCL and Birkbeck in collaboration with the G20 Youth Summit, facilitating impactful discussions on gender equality, sustainability, and youth involvement in public policy. Currently, Tisha is building an AI-powered assistant for immigration support, designed to improve access to legal information for underrepresented communities, beginning with Indian immigrants in the UK.
Lina Kalai has been awarded the Singhal Prize for the most outstanding BSc Management Science final year student in 2025. Lina has excelled academically, gaining the highest mark in her cohort this year. As the President of the UCL School of Management for the last two years, Lina has made sustained and highly valued impact to her fellow students across the School of Management.
Lina’s final year dissertation was also recognised as outstanding, gaining the highest dissertation grade this year. Her dissertation was an investigation into the attitude–behaviour gap of fashion companies and consumers with respect to sustainability. She argued that genuine progress towards sustainable practices requires businesses to develop strategies shaped by broader market pressures, such as external regulation or profitability. On the corporate side, she uncovered a discrepancy between her company’s stated commitments and their actual strategic decisions.
Most impressively, Lina designed and carried out a sophisticated choice-based conjoint analysis, through which she demonstrated that while consumers in this space are conscious of sustainable efforts they continued to prioritise price and quality over measures of sustainability—an insight that she used to argue that in order to drive forward sustainability objectives businesses must find synergies with other drivers of growth.
Find out more about the Singhal Awards or visit our undergraduate programme pages.
