Ina Jovicic is a founder and CEO of eNOugh, London based start-up solving the lack of safety when walking alone at night through a smart wearable badge. After her own terrifying experience, she has dedicated her career to creating a disruptive solution that can change lives of many towards better. 

Ina has a business and events background toped up with Masters in Entrepreneurship at UCL. Throughout her start-up journey, she has won several pitching awards, obtained recognition from Santander for her entrepreneurial engagement and recently represented United Kingdom at the prestigious Prototypes For Humanity event in Dubai under the COP28. After completing a Machine Learning Academy, she is now a committee representative at UCL’s AI Society. Ina is fluent in 5 languages and her mission is to make eNOugh a global synonym for safe late night walking.