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Peter joined the department in 1998 after yo-yoing between academia and consultancy. Since then, he has performed research on Football Transfer Markets and on the economics of various forms of media and developed a unique economics and scenario planning course, and worked with Givernments and Business on understanding the contours of the future for better strategy formation. He is the co-author of Economics for Dummies, Microeconomics for Dummies and Macroeconomicis for Dummies. When he is not teaching industrial economics to IMB students, he can be found at Kilkenomics.com.