Due to the COVID-19 pandemic, many businesses around the world have struggled to survive in these new, harsh conditions that have affected industries across the board. Those that have managed to navigate through the rough seas, will now need to reset and adapt to the changed conditions. Senior Teaching Fellow, Rikke Duus explains why she believes at this time, it is more important than ever that business and management schools make a concerted effort to bridge the gap between the classroom and the world of business.