New research by the UCL School of Management’s Associate Professor Yiting Deng explores the impact of expert opinions on consumer satisfaction and finds that losing a Michelin star can in fact lead to higher consumer ratings, challenging the conventional belief that losing a star is detrimental to business.

A recent paper authored by UCL School of Management Associate Professors Yiting Deng and Yongdong Liu, along with London Business School’s Anja Lambrecht, was selected as a featured article by INFORMS Management Science. This research offers valuable insights for digital firms and app developers, shedding light on the often-debated question: Can a free app truly fuel the success of its paid companion?

UCL School of Management Assistant Professors Yiting Deng, Wei Miao and Yongdong Liu have recently published a paper in the Journal of Operations Management investigating the effects of surge pricing on driver behaviour in the ride-sharing market.

TV adverts must be targeted to individual households, to combat viewers skipping the ad breaks, new research from UCL School of Management reveals.