The faculty in this group share a common interest in understanding how companies actually do things for value creation and value capture in complex business environments. Topics of interest include R&D management, innovation and new product development, service systems, supply chain economics, healthcare operations, marketing strategy and pricing. Our faculty employ a diverse set of quantitative and analytical methodologies including—but not limited to—managerial economics, big-data analytics, decision theory, game theory, applied econometrics, queuing models, and optimisation.