UCL School of Management

Strategy & Entrepreneurship

This group’s faculty share an interest in understanding what makes firms successful and what leads to the formation of new businesses. Topics of interest include digitization, big data analytics, machine learning, information environment, platform ecosystems, new organizational forms, learning, innovation, competition, interorganizational relationships, corporate strategy, entrepreneurial strategy, entrepreneurship for development, and social innovation.

Our research methods are diverse and include regression analysis, field experiments, archival data analysis, surveys, ethnography, formal modeling, simulation, and network analysis. Despite this diversity, there is a common focus on how firms can grow and innovate.

Generative AI and Strategy

Investigates the impact of generative artificial intelligence (AI) on strategy.

Organizational Evolution and Adaptation

Organizations evolve and adapt to shifting environmental conditions, but how much of that is shaped by agency as opposed to chance events?

Nonconforming Capitalist Organizations

Social and economic innovation often comes from the fringes of capitalism. How do nonconforming organizations change the rules of the game?

Decentralizing Capitalism & Digital Platforms

Blockchain can decentralize organizations and, more generally, the Web. How does that affect management practice and digital competition?

Demand-side strategies and competitive advantage

How can demand-side thinking inform and complement strategy research that has traditionally looked at the supply side as a key factor?

Digital business model innovation

How does digital transformation facilitate new and innovative business models? How do firms compete on the basis of their business models?

Platform strategy and competition

How do digital platforms and firms that operate within such platforms successfully compete for market dominance?

Innovating Across Sectors (IaS) program

IaS is a UKRI-funded, multi-country and longitudinal program of research, led by Prof. Angela Aristidou at UCL School of Management.

Alternative perspectives on reputation

How can we revisit our theories of organizational reputation to better reflect the current reputational landscape?

History, memory and identity

How do people in organizations relate to history and heritage? How do history and memory shape strategy and innovation?